Creative Ways Your Family Can Support Small Businesses

by Janeen Lewis

Local businesses often make up the heart of communities, giving customers individualized attention and unique products. Delivery, curbside pick-up, Face Time orders and virtual classes are a few of the ways small businesses are getting creative during this unprecedented time of social distancing. Here are some ways you can support the small businesses you love.

Buy from the Moms and Pops.

If you need something, think twice before you start clicking away at big box store websites. They will weather the financial storm of social distancing better than smaller shops. Give your business to a small store that you would visit during more normal times.

Order merchandise online if the local store gets the sale.

If your favorite local business is temporarily closed, or you’re staying home, buy online. However, if the local store is part of a bigger chain, make sure the local proprietor gets the sale. If they don’t, find another way to purchase items, such as curbside pick-up.

Order carry-out or curbside pick-up.

Many restaurants are open for take-out or delivery. Other stores have quickly switched to curbside pick-up.

Take advantage of delivery.

Some stores are taking orders and payment over the phone, and then delivering to your doorstep. This stops face-to-face contact, but still allows customers to shop and small businesses to sell their wares.

Purchase gift cards or gift certificates.

Purchasing gift cards is an easy way to support small businesses. Buy gift cards or gift certificates now and use them later when storefronts reopen. Some businesses are able to send a gift card virtually to your email so there is no contact.

Check out merchandise using social media and electronic formats.

If a store is using social media or a video service to give you a virtual tour, take advantage of that service. Call in or email your order to the store and then use curbside pick-up or delivery.

Reach out and request.

Business owners are getting really creative right now, so reach out to them. You may have a request or a suggestion business owners can accommodate.

Take a virtual class.

Does your child’s favorite music instructor or sports coach offer virtual classes? Sign up for one now. Are there any virtual subscription services you can order that will support a small business? Try them out!

Most small business were blindsided by the changes that are occurring with their businesses due to social distancing. Support them now so they will be a viable part of the Central California community later!

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