BLACK & WHITE, FULL COLOR
AD SPECIFICATIONS
Tips for getting a great ad from Central California Parent Magazine
FORMAT
Central California Parent Magazine is created in Adobe InDesign on a Mac. We accept files in Adobe InDesign, Pagemaker, Photoshop and Illustrator. Unfortunately, we cannot accept any files created in Microsoft Publisher or Microsoft Word. We can accept PDF files; however, we will be unable to make text or graphic changes to such files.
Ads submitted in Illustrator should be saved as an Illustrator eps with all text converted to outlines. Photoshop files are accepted in JPEG, TIFF and EPS format. Please follow the resolution guidelines below. InDesign and Pagemaker files should include all graphics and fonts necessary.
RESOLUTION OF SCANNED ART/DIGITAL FILES
Scanned art that includes greyscale (photos, or shades of grey in art) should always be submitted at 300 dpi (dots per inch) resolution.
Choose your resolution BEFORE you scan...it cannot be changed after the scan to improve quality.
Line art (strictly black and white with no shades of grey) should be submitted at 400-600 dpi for best reproduction.
We do not paste-up ads provided on paper; your ad must be a digital file or camera-ready copy for use in our magazine. If you wish to submit your ad/art on paper from a laser or inkjet printer, it will need to be “re-scanned” (scanned again) by our graphics dept. This may be okay if your ad/art is only line art. However, when your greyscale ad/art is submitted from a laser printout, it has been converted already to either dots (on a laser printer) or lines (on an inkjet printer). Re-scanning this already-printed piece reduces the detail in your art, and final print results cannot be guaranteed.
SENDING US YOUR AD
Remember to include ALL files needed to print your ad: artwork, logos, fonts. For ads created on a PC, please convert your entire ad to .eps and embed fonts (convert text to outlines). You may e-mail digital files in ZipIt or StuffIt format to ccpgraphics@sbcglobal.net.
LET US HELP YOU
We will be happy to create an ad for your company using your logo and art. Submit digital files as outlined above to obtain optimum results OR just bring us your art and logo and we’ll take care of the rest! It’s that simple. Call 435-1409 for more information.
ONE COLOR/SPOT COLOR
AD SPECIFICATIONS
Tips for getting a great ad from Central California Parent Magazine
FORMAT
Central California Parent Magazine recently upgraded its system to the newest graphics programs in order to provide the highest quality product to our customers.Please follow the guidelines below to ensure a quality one color/spot color (black plus one color) ad.
One-color ads need to be provided in either Adobe Illustrator, Adobe Pagemaker or InDesign to avoid any additional costs to our customers. These formats will allow us to make changes as needed in the future. We are unable to make changes to PDF, TIFF or JPEG files and cannot accept those formats as one-color ads.
SENDING US YOUR AD
Remember to include ALL files needed to print your ad: artwork, logos, fonts. For one-color ads created on a PC, please convert your entire ad to .eps and embed fonts
(convert text to outlines). You may e-mail digital files in ZipIt or StuffIt format to ccpgraphics@sbcglobal.net.
COLORS AVAILABLE
(Any value of any color is allowable)
Process Yellow
Process Red
Process Blue
185 Red
286 Blue
320 Teal
347 Green
LET US HELP YOU
Our office would be happy to help if you are unable to create your one-color ad using these formats. Please refer to our rate card for design fees.
